City Resort Hotel Sittard new partner Maastricht Convention Bureau
Regional network has further expanded with hotel with spacious meeting rooms, wellness facilities and indoor sports activities.
City Resort Hotel Sittard was formerly known as the Fitland XL hotel and has recently undergone a name change.
The name Hampshire Fitland XL hotel has been changed to City Resort Hotel.
As the hotel features real energizers, such as a full wellness with 10 cabins and several baths, restaurants, as well as a sports center of at least 800m2 and many other extras, the new slogan is “Full of Energy! “
In addition, the hotel offers professional sports halls and meeting rooms where conferences can be organized. Now that the rebranding in the hotels has been realized, the hotel group has launched a national marketing campaign.
According to the BU director of the hotels, Niels Dijkstra, City Resort Hotels are no ordinary hotels. “The scale alone appeals to the imagination. Most locations are larger than 10,000 m2 where, besides the normal hotel facilities, conference centres, wellness and fitness, indoor activities such as climbing, bowling and other leisure sports are available. Moreover, it is unique that this concept is located in an urban area. For that reason, we think the name City Resort Hotels fits better with who we are”.
Director of MCB, Jurgen Moors: “We are pleased that unique locations outside of Maastricht can find us as well. This expansion of our regional network means that we can provide even better service to corporate bookers. In addition, the close-knit network for the regional partners is a solid basis for a successful cooperation. Together we put the region on the map as a leading conference destination”.
The Maastricht Convention Bureau is responsible for Maastricht’s international destination marketing as conference destination and pro-actively bringing national and international conferences for the region. MCB focuses in particular on international associations and association congresses that preferably have a link with the economic spearheads of this region. MCB acts as an independent party, in which the objectives are realized in close cooperation with regional partners and stakeholders.